I took on the exciting creative task of developing an overall brand refresh for my paper goods and gifts business called Yay! It’s Vica. I wanted to embrace and celebrate my love for illustrating joyful products by positioning my brand as a source of certified cute items and happy mail. I want every customer to feel like the items they receive allow them to be part of this vibrant world that I’ve created.

Aside from a refresh of the brand identity, I also illustrated large scale custom backdrops and banners for my in-person events at craft shows. I create a 3D mockup to help translate my vision into reality.