SPECIAL DELIVERY BOXES

Client: Noggin by Nick Jr.
Art Director: Sarah Rebar

Type of project: Illustration, Visual Development
Year: 2022

 

Noggin set out to revamp and relaunch its hub on the Noggin app, featuring a set of Special Delivery boxes that would reveal a customized set of games, activities or episodes recommended for the user.

I created initial exploratory designs for the project, with each box representing a different learning approach and skill that kids need to succeed in school and life: Early Reading, Healthy Habits, Social and Emotional, Early Math, Arts and Sciences.

 

Design inspiration and process

I wanted to re-imagine the traditional square box and took inspiration from the transformative quality of cardboard. I created versions that embraced children’s playfulness and imagination by creating Special Delivery boxes that embodied the different learning approaches from Noggin.

 
 
 

In situ, the boxes would appear on the hub and be presented by popular Nick Jr. characters like members of Paw Patrol.