GREAT FOOD TRUCK adventure

Client: Cupkin
Creative Direction: Vica Lew

Type of project: Illustration, Activity Book Design
Year: 2021

 

From 2020 to 2021, I illustrated a children’s activity book for Cupkin featuring over 500 stickers and 12 colorful scenes. I chose the theme, “Great Food Truck Adventure,” to showcase kids and families enjoying Asian food in cities around the US.

 

Design inspiration and process

This book was created in the midst of the COVID-19 pandemic, during a period when there was a rise in hate crimes against the Asian American community. We wanted to develop a book that could help kids embrace diversity through food and through play. Demonstrating that children and families from different backgrounds could respect and enjoy Asian culture through something as universal as food felt like an approachable way to introduce the important topic of diversity and empathy.